The key to reaching Hispanic voters? Speak both their languages!
WASHINGTON, D.C. (September 22) -- Today, The Hispanic Institute launched a bilingual public service announcement video encouraging Hispanics to vote in this November's midterm elections. The video -- which transitions seamlessly between English and Spanish -- is part of the Institute's 2014 Get-Out-The-Vote campaign.
"America's 54 million Hispanics owe it to themselves and their families to make their voices heard at the polls this November," said Gus West, Board Chair of The Hispanic Institute. "Our video appeals to Hispanic Americans' sense of civic duty -- whatever their preferred language may be."
Historically, Hispanics have been under-represented politically. That's largely because they've voted at rates 25 percent lower than blacks and whites.
The Hispanic Institute's video aims to change that. And reaching Hispanics requires bilingual outreach. The U.S. Census Bureau predicts the use of Spanish as the primary language will decrease among Hispanics in the coming years. Already, a quarter of Hispanic Americans speak only English at home.
The Hispanic Institute is looking to air its Get-Out-The-Vote video in five states with the most competitive elections this fall: Nevada, Colorado, North Carolina, Georgia, and Iowa.
"With the mid-term elections just six weeks away, Hispanics have a historic chance to influence policy on the issues that matter most to them," said West. "Our campaign will call on them to seize that opportunity."
-- by Gus West, for The Hill:
March 10, 2016
Once again, the powerful and wealthy pay-TV industry is playing politics with Americans’ access to vital programming in order to pad their pocketbooks. On Friday, March 4, AT&T U-Verse stopped providing Univision’s networks to its millions of subscribers around the United States. While AT&T has agreed to pay market rates to English-language broadcasters, it apparently does not feel it necessary to treat the largest U.S. Spanish-language network, known for its unique relationship and commitment to the Hispanic community, in the same manner.
-- by THI Chairman Gus West, for The Hill:
January 13, 2016
There are few things that Latinos consume more than broadcast news. According to the Pew Hispanic Center, 86 percent of Latino adults say that on a typical weekday they get their news from television, and nearly 70 percent say they rely on Spanish language news media. Broadcast news continues to be an integral and positive part of Hispanic families’ daily media diet in this country.
At the Hispanic Institute, we are troubled by Federal Communications Commission (FCC) Chairman Tom Wheeler’s proposal to eliminate long-standing broadcast exclusivity rules – rules that protect TV broadcasters so that they are compensated fairly for the redistribution of their content by cable providers. These regulations also allow the FCC to review complaints by broadcasters that cable companies have violated the terms of these agreements. While the Hispanic Institute supports free enterprise, we also advocate for a fair, competitive marketplace and regulations that help our families – not harm them. Unfortunately, Chairman Wheeler’s proposal falls into the latter category.
--FOR IMMEDIATE RELEASE--
WASHINGTON, D.C. March 18, 2015 -- Hispanics lack adequate access to broadband Internet -- and it's preventing them from matching the economic, educational, and healthcare outcomes of their peers in other ethnic groups, according to a study released today by The Hispanic Institute.
"Without reliable access to the Internet, Hispanics cannot participate fully in American society," said Gus West, President of The Hispanic Institute. "The best job and educational opportunities have moved online. If Hispanics are to take advantage of them, they'll need to follow them into cyberspace."
For Immediate Release
We are more than pleased that the President has taken this incremental move toward fairness and justice in immigration policy. While we hoped this administration would have acted much earlier, thus sparing pain for countless hard-working families who were dedicated to helping this nation and its residents make a better life, we applaud his determination and encourage him in the battle that lies ahead.
In that vein we welcome the dialogue that this action will provoke. But let us not forget that in terms of constitutional authority this administration has already used executive power to deport two million undocumented immigrants. The Republican opposition will not talk about those deportations because it demonstrates that the President has already done exactly what they have asked. This executive action is a sorely needed corrective measure.
We expect that the order will arouse some not-so-kind sentiments towards immigrants. However, in the end we believe "better angels" will prevail.
Contact: XiNomara Velazquez: (202) 544-8294 firstname.lastname@example.org
Concern about immigration recently tripled, thanks largely to the surge of unaccompanied minors across the nation's southern border, according to the latest Gallup poll. Yet Congress is hopelessly deadlocked over what to do.
Republican leaders have deferred to the most anti-immigrant members of their caucus — who are effectively calling for mass deportations. Democrats, meanwhile, have refused to even discuss immigration until after this fall's election.
This political gamesmanship must end. Our leaders must welcome the immigrants who have made their way here — not just for humanitarian reasons but for economic ones, too.
Since last October, nearly 60,000 unaccompanied immigrant children have entered the United States from Mexico. Most are fleeing Honduras, Guatemala, and El Salvador — three nations wracked by unthinkable levels of gang violence and poverty.
-- by Anna Brown, Gustavo Lopez and Mark Hugo Lopez, The Pew Research Center:
The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online, according to newly released results from Pew Research Center’s 2015 National Survey of Latinos. Meanwhile, broadband use among Latinos is little changed since 2010.
-- by Matt Ford, The Atlantic:
A U.S. federal appeals court struck down Texas’s voter-ID law on racial-discrimination grounds Wednesday, handing a major victory to voting-rights activists ahead of the 2016 election.
The Fifth Circuit Court of Appeals ruled that Senate Bill 14 disproportionately burdened black and Hispanic voters, thereby violating the federal Voting Rights Act’s ban on racial discrimination in American elections.
-- by Sabrina Siddiqui, The Guardian (UK):
In the aftermath of defeat in the 2012 presidential race, the Republican party’s mandate was clear: make inroads with Latino voters, the fastest-growing bloc of the American electorate, or face the consequences at the ballot box.
On Thursday, Donald Trump will instead formally accept the Republican nomination for president at the party’s convention in Cleveland with record-low approval ratings from Latino voters.
-- by Ed O'Keefe, The Washington Post:
In a first, the nonpartisan U.S. Hispanic Chamber of Commerce endorsed Democratic presidential candidate Hillary Clinton on Wednesday, saying it believes that Donald Trump's campaign is "the antithesis of American values."
The business group represents hundreds of businesses ranging from Fortune 500 corporations to family-run shops across the country. Several members of the organization's board of directors are prominent Republicans.
-- by Priscilla Alvarez, The Atlantic:
Take a walk down Vermont Avenue in Washington, D.C., and you might run into an advertisement that reads: “HOPE.” Look a little closer, and in smaller type, it continues: “...wasn’t enough. It took Univision.” In other words, President Obama (HOPE) needed Univision and its audience to win his election—something that, in 2016, anyone running for office might want to keep in mind. But in case that wasn’t totally clear, the next line of the ad touts its ability to reach “persuadable voters.”
-- by Suzanne Gamboa, NBC News:
Latino groups and their leaders were criticizing Republicans' presentation of immigrants following the party's first day of its political convention.
The National Hispanic Leadership Agenda, a coalition of 40 Latino groups, presented its positions and priorities on issues for the community on Tuesday near the arena where the GOP convention is being held.
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