The Hispanic Institute

English Speaking Hispanics Lead in Mobile Internet Growth

 -- by Chris Brassington, for The Huffington Post:

Last week and article ran in Mediaweek on the impressive gains English-speaking Hispanics have made in their use of the mobile Internet. The study, which was conducted by the Pew Internet & American Life Project, stated that the percentage of English-speaking Hispanics who reported going online via a mobile device on a typical day climbed from 18 percent to 29 percent between 2007 and 2009.

Some other interesting stats came out of this piece. "The Hispanics surveyed reported the highest penetration of cell phone ownership at 89 percent, and on a typical day, 14 percent of English-speaking Hispanics reported playing music and 5 percent reported watching video on a cell phone or PDA."

None of this is very surprising. Another 2008 study by Pew showed that Hispanics are leading other demographics in nearly every single category of mobile phone usage, which includes activities like sending text messages, playing games, watching video and accessing the mobile Internet. A recent study from comScore reported that 71% of Hispanics access mobile content compared to 48% of the general market. "Hispanics are actively watching mobile videos, are more inclined to access news and information via mobile browsers, and play games more than the general market," the study said.

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       The     
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Promoting Online Safety for Children and Families:

ConnectSafely.org
ConsumerAwarenessProject
CyberBullying411.org
FOSI.org
FTC's Identity Theft Site
GetNetWise.org
KidsBeSafeOnline
iKeepSafe.org
NetFamilyNews.org
OnGuardOnline.gov
StaySafeOnline.org
WiredSafety.org

         NetSmartz.org 

 


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