-- from L.A. Now, in the Los Angeles Times:

Community leaders and celebrities announced a new multimedia campaign in Los Angeles on Wednesday aimed at getting young Latinos to participate in the U.S. Census.

During the news conference at Miguel Contreras Learning Complex, speakers invited students to download an interactive mobile application, to participate in a texting campaign (text “LA” to 738674) and to spread the word to family and friends about the importance of the census.

“Your voice literally does matter,” actress Rosario Dawson told students in the campus library. “You have the right to live with dignity in your communities. This is the opportunity to fight for that.”

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