The Hispanic Institute

Latinos in Social Media (LATISM) Releases First Independent Assessment of Latina Bloggers

This is the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. Given the growth of the Hispanic market, these Latinas are the vanguard of an emerging consumer segment that is the most attractive target for companies right now.

Latinos in Social Media [LATISM], the first and largest non-profit organization to engage, organize, train and promote Latinos and Latinas in the social media arena, has released the results to the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. Given the growth of the Hispanic market, these Latinas are the vanguard of an emerging consumer segment that is the most attractive target for companies right now.

Carried out by LATISM, and conducted through the leading online research tool Survey Monkey [www.surveymonkey.com], “The LATISM Bloguera Survey” questioned 939 respondents in the United States and Latin America.

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