The Hispanic Institute

Mobile Trends: Smartphone Usage & Penetration in Latin America and the United States

-- from Altamirano.org:

The Latin market promises to break records this year in sales as the overall market in 2010 in Latin America is making a recovery in technology sales.

This is not only because of the change in the amount of sales, but also the characteristics of the products purchased. According to several studies, in 2010, sales of smartphones could reach a historic level in Latin America with approximately 11 million units -4 million more than in 2009. Recent studies of the TNS Global Market Research foresee a drop in sales of desktop computers and a significant increase in sales of laptop computers; for example, sales of notebooks and netbooks have risen 10% since 2009. In the same way, smartphones are beginning to “slip” in the lives of Latin Americans.The Latino market is expecting 62% of Latin Americans to change their phone in 2010, 29% more than in 2009.

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