The Hispanic Institute

Vme Launches New 24/7 Channel, Vme Kids

America's First and Only Channel Developed for Latino Preschoolers

-- from PR Newswire:

Today Vme strengthens its commitment to Latino families with the launch of a new channel for preschoolers – Vme Kids, America's first and only 24/7 channel to focus specifically on preschoolers for whom Spanish is the home language.

From the magical gifts of Dibo (the Dragon), to the vivid imagination of Los Disfraces de Dougie (Dougie in Disguise) and the creative introductions of colors, numbers and reading from shows like Los Supernumeros (Numberjacks), Bruno y los amigos Banana (Bruno & the Banana Bunch) and Cinco Minutos Mas (Five Minutes More), Vme Kids offers a vibrant and diverse lineup to capture the attention of our young audience.  The Vme Kids schedule will also feature hits including LazyTown, Jim de la Luna, Musti, 7 Pets, Pororo and Connie la Vaquita (Connie the Cow), among others.

Vme Kids launches on AT&T U-verse® channel 3058 on September 1, 2010 with additional distributors to be announced. Vme will support each of its distribution partners with significant on-the-ground marketing events such as book tours with Vme's sister company, Santillana USA and a LazyTown Live! school-based tour. (More news on Vme Kids and events can be found on Vme Ninos page on Facebook, http://www.facebook.com/vmeninos)

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