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40% of New U.S. TV Homes This Season Will Be Hispanic Households
-- from NielsenWire:
Nielsen estimates another large increase (nearly 400,000 homes) for Hispanic TV homes in the 2010-2011 television season. The estimated 3.07 percent increase for Hispanic homes outpaces the total 0.87 percent gain (or 1 million homes) for the upcoming season. Last season, Hispanic homes posted a 2.30 percent gain. A modest increase in TV households is also expected among the African American households and Asian households.
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