40% of New U.S. TV Homes This Season Will Be Hispanic Households

Published on The Hispanic Institute (http://www.thehispanicinstitute.net)

40% of New U.S. TV Homes This Season Will Be Hispanic Households

By Rafael Vela

Created Sep 8 2010 - 2:58pm

-- from NielsenWire:

Nielsen estimates another large increase (nearly 400,000 homes) for Hispanic TV homes in the 2010-2011 television season. The estimated 3.07 percent increase for Hispanic homes outpaces the total 0.87 percent gain [1] (or 1 million homes) for the upcoming season. Last season, Hispanic homes posted a 2.30 percent gain [2]. A modest increase in TV households is also expected among the African American households and Asian households.

Read More [3]

Source URL:
http://www.thehispanicinstitute.net/node/3018

Links:
[1] http://blog.nielsen.com/nielsenwire/media_entertainment/number-of-u-s-tv-households-climbs-by-one-million-for-2010-11-tv-season/
[2] http://blog.nielsen.com/nielsenwire/media_entertainment/hispanic-homes-in-u-s-show-largest-growth-for-2009-2010-tv-season/
[3] http://blog.nielsen.com/nielsenwire/media_entertainment/40-of-new-u-s-tv-homes-this-season-will-be-hispanic-households/