-- by Mike Stern, Media Life Magazine:

Ever since the 2000 census, which revealed just how large the U.S. Hispanic population had grown, marketers have been heavily targeting that demographic.

Yet all these years later a number of misperceptions remain about Hispanics, especially their media consumption. They are still widely thought of as big newspaper readers, for example.

But as it turns out, Hispanics are big consumers of electronic media and only light consumers of print media, according to a new study. They’re also big internet users.

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