The Hispanic Institute

Nielsen: Univision Hits TV Ratings Milestone

-- by David Bauder, The Associated Press:

Univision was the most popular network among television viewers aged 18 to 49 years old last week, the first time a Spanish-language station has beaten the English ones in this key demographic in the United States.

Soap operas reaching key points in their stories combined with a desultory week of reality and reruns at the English broadcast networks made the milestone possible.

On television, the 18-to-49-year-old demographic is considered so important to advertisers that ABC, NBC and Fox pay more attention to these ratings than they do for viewership as a whole

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