1.) The Depth of Coverage. The Hispanic Television Summit is about the Hispanic Television and Digital Video Market. Period. It is a full agenda of one and a half days, with seven sessions and four special presentations (plus one Award ceremony) -- all of it about Hispanic Television.

 

This is a one of a kind, "signature" conference. It is unlike other "multicultural" conferences where a handful of sessions might only scratch the surface about Hispanic TV and video media. Instead, the Hispanic Television Summit is focused with panels on marketing, advertising, programming and promotions, as well as distribution, consumer technology and finance. Attendees will hear from and talk with the top industry leaders who are making money and can share with you how they are doing it.

 

Notably, this year, the Summit will focus on the diversity within the Hispanic viewing household, and how their varied interests are reflected in the programming watched, the sponsors choosing to advertise, the investments being made in the market, and the latest hi-tech video devices being used to enjoy the programming.

 

2.) Noted Speakers. Featured Presenters. Knowledgeable Panelists. All Deliver Quality and Value. The second reason to attend is that the planners of the Hispanic Television Summit provide a high-quality conference that is known for delivering the best value for the attractively-priced registration fee. This is accomplished by ensuring that the industry's leaders are among the presenters and panelists -- as well as among the attendees.

 

The lineup this year is impressive, including Time Warner Cable's Executive Vice President and Chief Programming Officer, Melinda Witmer as well as Telemundo Communications Group COO Jacqueline Hernandez as featured speakers -- each with their own, distinct viewpoint on programming and content for Hispanic viewers.

 

A special presentation will be made about Hispanic consumers and how to attract them. This will be presented by Robin Blunt, the Vice President for Promotions for leading retail shopping mall management company, Simon. And, a key industry leader -- Joe Uva, Univision's CEO will make special introductory remarks about renowned television journalist Jorge Ramos. Ramos is the anchor of "Noticiero Univision" and the host of Univision's weekly newsmagazine series, "Al Punto". He will be presented an award for his Lifetime of Achievement in Hispanic Television at a special awards luncheon ceremony in his honor on Thursday October 23, beginning at 12 noon. And there are many more special guests who will appear on the panels mentioned earlier. Their discussions will cover all aspects of the Hispanic TV market.

 

3.) The Attendees. About 70% of attendees at the Hispanic Television Summit are repeat attendees, partly due to the fact that the Summit planners are very responsive to feedback they have received from those in attendance. For example, a consumer technology panel was added this year in response to popular request.

 

Part of the feedback has also requested that ample time be allowed for networking. In fact, there are a number of networking opportunities -- two cocktail receptions, a one-hour dessert reception and the continental breakfast, as well as two coffee breaks. Plus, a special lounge area has been set aside for informal meetings and private conversations.

 

For tickets and more information about the 6th Annual Hispanic Television Summit, log on to www.multichannel.com/hispanicsummit [1] or contact Sandy Friedman, safriedman@reedbusiness.com [2] or call 646-746-6740. Special offers are available for members of select professional organizations. For example, NAMIC, and AHAA members may save $100 off the regular registration fee.

 

The Summit is being produced for the sixth time for Multichannel News and Broadcasting & Cable by New York-based Schramm Sports & Entertainment, Inc., a leading marketing and media services company which includes Hispanic marketing of TV content among its specialties.

 

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com [3]

 

www.broadcastingcable.com [4]

 

SOURCE: Multichannel News and Broadcasting & Cable