The IHC Group Launches Aspira A Más, Dedicated to Serving Hispanic Communities andCreating Health Insurance Career Opportunities
New Initiative Kicks-Off in Miami and Phoenix with Endorsement fromThe Hispanic Institute and Celebrity Spokesperson Cynthia Olavarria
Stamford, CT, June 11, 2015 – Independence Holding Company (NYSE:IHC) (“IHC”) today announced the formation of a new sales and marketing division called Aspira A Más, which will create professional career opportunities for Hispanics and will provide much needed major medical and ancillary health insurance products to Latinos living in the United States.
Initially, Aspira A Más will focus on recruiting advisors as well as offering insurance solutions to consumers in Miami and Phoenix, but will soon expand its outreach to Hispanic communities in many other metropolitan areas, including San Antonio, Dallas, Houston, Las Vegas and Chicago.
IHC also revealed that it has signed Cynthia Olavarria, star of Tierra de Reyes and a former Miss Puerto Rico, to be its spokesperson in a comprehensive social media and digital marketing campaign in conjunction with Telemundo television stations in the two target cities.
The Hispanic Institute, a leading Hispanic American empowerment organization headquartered in Washington D.C., has also recently endorsed Aspira A Más for its efforts to create career opportunities and provide low-cost valuable supplemental health plans, including dental, vision, accident medical, critical illness, short-term medical, as well as advising on ObamaCare plans...